Moodboards as a practical design tool

As a design specialist in the flooring sector, I create collections for laminate, parquet and LVT.
Every collection starts with the same process: trends, colour and mood.
When I start to design a floor collection, I immediately think in colours and interior styles. A floor is never just a technical product. It’s part of a bigger visual story.

Moodboards are not only inspirational, but they help me to translate trend research into concrete design directions and test combinations of floors, colours and materials

Sometimes I photograph the moodboards myself, sometimes I work with the creative team at Beeldcollectief. 

The final moodboards are used by Berry Alloc for social media, brochures and internal presentations. They make collections easier to understand and easier to communicate — both internally and externally.

In short: moodboards are not decoration.
They are a working tool in the design process.